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The regulation for outdoor signage is effective November 24, 2019.
If you display the signage of a trademark. only in a language other than French, you must accompany it with a generic, descriptive or a slogan in French that is as visible and readable as the brand.
Effective November 24, 2016, amendments to the Language and Business Regulations are in effect. These are intended to ensure a greater presence of French in the display of trademarks in a language other than French. All businesses in Quebec, regardless of size, are required to comply with these provisions. It is with this in mind that they must ensure the presence of French using either a generic or a description of the products or services referred to, or a slogan or any other term or mention privileging displaying information about the products and services offered.
Do you display a trademark in a language other than French? Do you have doubts about the conformity of the display of your trademark? Do you work with companies that might be affected? If your answer is yes to any of these questions, here are some tools to help you comply with the provisions for posting a trademark. You can also relay them and distribute them to companies or partners with whom you do business.
For more information:
1 888 873-6202